The Facebook Pixel or Meta Pixel is a piece of code for your form that allows you to measure, optimize and develop audiences for your Facebook ad campaigns. By integrating the Facebook Pixel into your Tally forms, you can track visitor activity on your forms and measure the effectiveness of your ads.

Use this integration to:

• Learn more about your form traffic
• Measure conversions
• Optimize your ads and audiences

<aside> ⚡ The Facebook Pixel integration is part of Tally Pro.

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Add the Facebook Pixel

The integration can be easily activated, the only thing you need is your Facebook Pixel ID. Here's how it works.

1. Find your Facebook Pixel

If you don't have a Facebook Pixel yet, start with creating one first. Then proceed with the following steps:

• Go to Event Manager
• Select the Pixel you want to set
• Copy the Pixel ID, it looks like this:

2. Add the Facebook Pixel to your form

Go to your Tally dashboard, open your form and open the Integrations tab. Find Facebook Pixel in the Integrations tab and click Connect.