Insights help you understand how your forms perform, enabling you to convert more visits into successful submissions. Track key metrics, such as visits, visit duration, and traffic sources. Discover where respondents abandon your form with drop-off analytics and improve completion rates by pinpointing friction points.

✔️ Track key metrics ✔️ Analyze friction points ✔️ Improve completion rates

Visits analytics

Open any published form and click Insights. The Visits tab shows how many people are landing on your form and where they’re coming from, giving you a clear view of your reach and audience behavior.

****What you’ll see:

• Total visits: The total number of times your form has been viewed.
• Unique visitors: How many individual users have viewed your form.
• Submissions: The number of submitted responses.
• Unique respondents: The number of unique respondents who submitted your form.
• Median visit duration: The median time respondents spent on your form, whether or not they submitted it.
• Time-based activity graphs: Graphs showing visits and submissions over time.

Traffic breakdown:

• Traffic sources: Where visitors came from (e.g. direct, search engines, referrals).
• Devices: Desktop, mobile, or tablet.
• Locations: Countries and cities where your visitors are based.
• Browsers: Which browsers your audience is using.