Do you want to optimize your forms and learn more about your respondents? With our Google Analytics integration, you can easily track the visitor behavior of any of your Tally forms.

Use this integration to:

• Get insights into visitor behavior
• Learn where respondents come from
• Discover drop-off points and time spent on your form
• Track conversions

<aside> <img src="/icons/flash_pink.svg" alt="/icons/flash_pink.svg" width="40px" /> The Google Analytics integration is part of Tally Pro.

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Google Analytics 4 (GA4)

1. Set up the integration

You’ll need your GA4 Measurement ID to set up the integration. Go to your Admin panel, find Property settings, and select Data streams.

Click the data stream you want to use and copy the Measurement ID.

<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> You can make a separate Stream for your survey or use an existing Stream.

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