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Are you looking to create an interactive quiz that could also double as a marketing asset? With Tally, you can build an advanced, free quiz to capture nuanced responses and guide users to tailored outcomes — like a personality or category quiz. Follow this step-by-step guide to set it up.

✔️ Personalize with logic ✔️ Make smart calculations ✔️ Redirect to specific outcomes



What is a personality quiz?

Personality or category quizzes are interactive ways for respondents to learn more about their personalities, preferences, and characteristics. They can range from fun quizzes like ‘What dessert are you?’ to more complex workplace and psychology assessments.

Respondents have several answer options, all of which help calculate which category they fall into.

<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> Want to create a scored quiz instead? Check out our guide to building scored quizzes.

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How to use quizzes for marketing

Quizzes are a simple, low-cost way to engage customers and add something unique to your marketing strategy. They’re also fun and only take a few minutes for users to complete.

Tally lets you fully customize your form with branded visuals and styling so you can turn your quiz into an on-brand marketing asset. For example, a furniture brand could create a quiz that helps users determine which kitchen style suits their personality. Or, a skincare brand could help customers identify their skin type and suggest suitable products.