Tally is a free Google Forms alternative with custom design, conditional logic, and built-in payment collection, features Google Forms doesn't offer at any price.
Google Forms is free and simple, but it caps you at basic layouts, no payments, and no real design control. Tally gives you unlimited forms and responses on the free plan, plus a document-style editor — just start typing, no drag-and-drop required.
Tally holds a 4.9/5 rating on G2 and was named G2's Top Trending Survey Software product for July 2026 — Google Forms isn't independently rated on G2, since it's bundled inside Google Workspace (4.6/5, 45,610 reviews), which makes it hard to judge on its own merits as a form builder.
<aside> <img src="/icons/arrow-right-basic_pink.svg" alt="/icons/arrow-right-basic_pink.svg" width="40px" /> Try out Tally, it’s free
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Google Forms, part of the popular Google Suite, is a go-to for many looking for a quick and simple form builder, mainly because it's already included with every Google account. But if you're looking for more than just the basics, Tally offers advanced form customization that lets you control every aspect from form layouts, color schemes, and typography to button styles, multi-column designs, and input fields, all without requiring any coding knowledge.
Our free plan also includes powerful tools like payment collection, answer piping, custom CSS styling and seamless integrations with popular productivity apps like Notion, Slack, and Airtable. Capabilities not found in Google Forms. Whether you're a student, freelancer, marketer, or business owner, Tally allows you to build everything from simple surveys to complex, multi-page forms with sophisticated conditional logic and personalized user experiences.
| Features | Tally | Google Forms |
|---|---|---|
| Unlimited forms | ✅ Free | ✅ Free |
| Unlimited responses | ✅ Free | ✅ Free |
| Unlimited questions | ✅ Free | ✅ Free |
| Multi-page forms | ✅ Free | ✅ Free |
| Column layout | ✅ Free | ❌ |
| Form design (font, colors, background) | ✅ Free | ✅ Free to change font and background color |
| Add a logo or cover image | ✅ Free | ✅ Free |
| Text formatting | ✅ Free | ✅ Free |
| Form templates | ✅ Free | ✅ Free for limited options |
| Embed images and video | ✅ Free | ✅ Free |
| Embed audio, maps, online files & more | ✅ Free | ❌ |
| Embed forms online | ✅ Free | ✅ Free |
| Close forms on limit or date | ✅ Free | ❌ |
| Prevent duplicate submissions | ✅ Free | ✅ Free, but respondents must sign in to Google |
| Receive file uploads | ✅ Free for 10MB/file | ✅ Free |
| Conditional logic | ✅ Free | ✅ Free |
| Formula editor | ✅ Free | ❌ |
| Accept payments | ✅ Free | ❌ |
| Answer piping | ✅ Free | ❌ |
| Hidden fields | ✅ Free | ❌ |
| Calculations | ✅ Free | ❌ |
| Custom Thank You screens | ✅ Free | ✅ Free, single message without design options |
| Multiple language support | ✅ Free | ❌ |
| RTL (right-to-left) support | ✅ Free | ❌ |
| Redirect on completion | ✅ Free | ❌ |
| Self email notifications | ✅ Free | ✅ Free |
| Respondent email notifications | ✅ $29/mo | ✅ Free, but not customizable |
| Send email notifications from a custom domain | ✅ $29/mo | ❌ |
| reCAPTCHA | ✅ Free | ❌ |
| Two-factor authentication (2FA) | ✅ Free | ✅ Free |
| Password-protected forms | ✅ Free | ❌ |
| Country detection | ✅ Free | ❌ |
| Email verification | ✅ $89/mo | ✅ Free, requires Google sign-in and limits to 1 response |
| Airtable integration | ✅ Free | ✅ Free |
| Make integration | ✅ Free | ✅ Free |
| Notion integration | ✅ Free | ❌ |
| Slack integration | ✅ Free | ❌ |
| Discord integration | ✅ Free | ❌ |
| Linear integration | ✅ Free | ❌ |
| n8n integration | ✅ Free | ✅ |
| Webhooks | ✅ Free | ❌ |
| API access | ✅ Free | ✅ Included with Google Workspace with usage quotas |
| Model Context Protocol (MCP) | ✅ Free | ❌ |
| Zapier integration | ✅ Free | ✅ Free |
| Google Analytics integration | ✅ $29/mo | ✅ Free |
| Meta Pixel integration | ✅ $29/mo | ❌ |
| Removal of branding | ✅ $29/mo) | ❌ |
| Custom domains | ✅ $29/mo | ❌ |
| Custom link preview | ✅ $29/mo | ❌ |
| Code injection | ✅ $29/mo | ❌ |
| Unlimited file uploads | ✅ $29/mo | ✅ By purchasing additional storage |
| No commission on payments | ✅ $29/mo | ❌ No built-in payments |
| Team collaboration | ✅ $29/mo — unlimited | ✅ Free |
| Workspaces | ✅ $29/mo | ✅ Free |
| Custom CSS | ✅ $29/mo | ❌ |
| Partial submissions | ✅ $29/mo | ❌ |
| Submissions data retention | ✅ $89/mo | ❌ |
| Form visit insights | ✅ Free | ❌ |
| Drop-off insights | ✅ $29/mo | ❌ |
| Form version history | ✅ Free | ❌ |
| Export submissions as PDF | ✅ Free | ❌ (not natively) |
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